There’s a new nation on earth with no defined geography. It is spread across the globe and is less than ten years old. It apparently had one billion people in 2012, making it the third most populous country on the planet after China and India. It has been calculated that “it took the population of modern humans about 200,000 years to reach that number�. This nation exists only in cyberspace and it is called Facebook. Facebook’s larger-than-life presence in digital media, which is itself defined as “the creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education�, is a phenomenon that is being emulated and imitated the world over. It is inspiring new forms of human interaction, a phenomenon described as social media networking. India can seize a series of opportunities while harnessing the progressive aspects of the exponential growth of social media– although a substantial section of the country’s population is yet to benefit from access to the internet – even as this exponentially growing phenomenon has a distinct downside, since it has been (and can be) misused and abused to spread rumour and discontentment. The flipside of the social media as an empowering and democratizing force is its potential to spread chaos, confusion and anarchy. Like other developing countries, India will have to not just bridge the overall digital divide and the urban-rural hiatus in the use of the internet but also find an appropriate balance between the positive and negative aspects of the social media, between their benefits and their challenges.