New frontiers have opened up within the sector that was traditionally focused on heritage, culture and pilgrimage. Tourists are flocking to Indian hospitals, wellness centres, centres of yoga, ayurveda and other alternate systems of medicine. The demand for eco tourism, rural tourism, adventure tourism, wildlife tourism are also growing rapidly. The government has already brought in concepts like caravan tourism and heliport tourism. Visa on arrival has been introduced for travelers coming from some five countries. The government is making all out efforts to market "Incredible India", which is indeed today a brand to reckon with.

Its buoyancy notwithstanding, there is still a lot that needs to be set right with regard to the tourism sector in India. While we have the resource base needed for tourism to thrive, the available infrastructure in most places is barely rudimentary. There are problems of access to locations, problems of accommodation with modern amenities, lack of people trained in hospitality to take care of the various needs of the tourists, uncoordinated and unsynchronized growth of locations. There are questions about sustainable growth of tourism in the country – growth that is compatible with the environment and can sustain itself without compromising the health of the latter. There are questions about equitable distribution of the benefits arising from the sector among all stakeholders.